About This Project

Avertiser: Galderma | Cetaphil

The Challenge

Cetaphil wanted to redefine body hydration through a more advanced understanding of skin replenishment.
At the heart of the innovation lies a deeper biological story: the replenishment of essential lipids and natural moisturizing factors that play a key role in maintaining skin hydration and quality.
The challenge was to express this advanced mechanism with scientific clarity and beauty appeal, transforming an invisible process into a compelling expression of skin restoration.

The Answer

Zorba distilled the mechanism into a precise and sensorial expression of replenishment.

The result is a narrative that transforms a complex biological mechanism into an intuitive experience of restoration, connecting advanced skin science with a visible expression of hydration and glow.

The Job

Zorba developed a 15-second MoA film designed to bring LipidMim™ complex technology to life.

From the convergence of key ingredients to their action within the skin, every sequence was crafted to balance scientific precision with visual sophistication.

The story was then extended into a 6-second social asset and adapted across digital formats, creating a consistent system of communication designed to make Cetaphil’s science feel clear, elevated and desirable.