About This Project

Advertisers: Neutrogena

The Challenge

For AAD 2026, Neutrogena wanted to turn their Hydro Boost Jar into an interactive showstopper.
Conceived as a 360° LED screen, the jar had to become the highlight of the booth: a fresh, newsworthy centerpiece designed to spark curiosity, attract attention from a distance, and encourage visitor engagement and content capture.
The challenge was to strike the right balance between beauty and science, bringing the Hydro Boost world to life while making the innovation inside the jar visible on the outside.

The Answer

Zorba created and produced three complementary LED assets for AAD 2026: two sensorial looping moments designed to bring the Jar to life through simple yet impactful animation, expressing the product’s continuous hydration benefit while building emotional connection with visitors; and one spectacular scientific reveal conceived as a recurring immersive sequence every hour, capturing attention, showcasing the Water Cream technology in a memorable way and reinforcing the idea of continuous hydration.

The Job

Translate the Hydro Boost Jar into a living, immersive brand object at the center of the AAD 2026 booth.
Two looping “Living Mode” assets, Pulsation Light and Droplet Animation, were developed to bring the Jar to life through subtle light, luminous depth, and hydration-inspired motion.
A third asset, The Scientific Revelation, was designed as a programmed immersive sequence combining countdown, illumination, simulated pack opening, and a full-surface MOA reveal.