About This Project

Advertiser: Dove | R&D

The Challenge

Dove has built a rich and extensive scientific foundation around skin cleansing, structured across three key pillars: Protect, Replenish & Repair, and Enhance.
Yet this knowledge was spread across hundreds of pages, making it difficult to translate into consistent and accessible communication.
As a result, R&D teams struggled to articulate Dove’s scientific point of view across audiences, from internal stakeholders to dermatologists, influencers, and consumers.
The challenge was to transform this depth of science into 3 clear, structured, and actionable playbooks.

The Answer

Zorba restructured Dove’s science into a unified storytelling architecture built around 3 playbooks.
Existing knowledge was reorganized into a clear and scalable system, connecting technologies, mechanisms of action, claims, and proof into a coherent narrative flow.
Each pillar became a distinct expression of care, while contributing to a consistent and recognizable scientific language, both expert and approachable.

The Job

Zorba developed 3 comprehensive playbooks — Protect, Replenish & Repair, and Enhance — each structuring a specific layer of Dove’s scientific territory from foundational knowledge to claims and proof.

In parallel, we reimagined Dove’s demonstration approach, evolving traditional “kitchen science” into refined, metaphor-driven concepts that make technology tangible while preserving scientific rigor.

Across deliverables, the objective remained consistent: enable Dove’s science to be clearly expressed, consistently applied, and effectively activated across all audiences.