About This Project

Advertisers: Qualcomm

The Challenge

Qualcomm needed to show their tech superiority during Davos 2026. The experience is a kinetic, ai-driven installation showcasing “advancing the intelligent age, where personal, physical, and industrial AI converge at the edge.
At its center is a collaborative robotic arm fitted with a 4 ft circular led display, running on snapdragon-powered compute and a real-time graphics engine. These real-time graphics need to showcase visually the AI and snapdragon microsite capabilities.

The Answer

Design and code across several interactive modes an ecosystem that makes the installation behaves like a living, expressive AI presence — seamlessly transitioning between public facing attraction, ambient brand presence, and one-to-one or one-to-few storytelling, followed by an interactive Q&A session with guests.

The Job

Developed real-time, generative visual assets that dynamically respond to robot movement, proximity sensors, and AI dialogue cues, powered by the snapdragon platform.
The experience was running on a circular led display (3–4 ft diameter), visually representing qualcomm’s ai narratives (personal ai, physical ai, industrial ai).