About This Project

Client: Montreux Comdey / GF Productions

Agency: Consultant / Fractional CMO

• Enhanced Montreux Comedy’s position as the leading humor brand in Francophone countries (Switzerland, France, Belgium, Canada, and North Africa) through live shows and digital content
• Reorganized the Sales and Marketing department, transitioning from isolated local operations to a unified sales and marketing powerhouse across diverse content
• Developed and implemented a new sales strategy and programs to engage advertisers to align their brands with Montreux Comedy’s content
• Assisted in hiring new talent to support company growth