About This Project

Advertiser: Zorba (Agency)

Agency: Consultant

• Worked with a French and North American creative agency specializing in showcasing the science and technology behind advertisers’ products and services
• Conducted a thorough analysis of project cancellations by US clients, leading to the creation of educational and coaching sessions to address differences between French and US creative project approaches
• Realigned North American processes to better meet client needs and expectations

I met Vincent last March while exploring the US market for my agency expansion strategy and business activation, and started collaborating with him. I can only highly recommend Vincent’s exceptional expertise of the USA market for agencies and the cultural aspects of doing business in the United States. His insights and guidance were invaluable in helping us navigate this new territory successfully for our agency.

Vincent demonstrated a deep understanding of the USA market, providing practical knowledge and insights tailored to agencies. He equipped us with essential information about market trends, consumer behaviors and industry best practices.

On top of that, Vincent expertly shed light on the cultural nuances of conducting business in the United States, including communication styles, negotiation tactics, and relationship-building strategies. His approachable teaching style made the learning experience engaging and highly beneficial.

I wholeheartedly endorse Vincent for his exceptional ability and expertise; and he will empower your team to confidently navigate the complexities of the market and foster successful business relationships. – Alexis Otto – CEO Global (Paris – Toronto – Shanghai – Singapore) chez ZORA.