About This Project

Advertiser: Estée Lauder

The Challenge

Estée Lauder needed to translate the complex science behind its new Revitalizing Supreme+ Power Crème E.C.F. into premium visual stories consumers could immediately understand.

At the heart of the innovation is a multi-protein approach, activating 17 key proteins across different layers of the skin to support facial rejuvenation.

The challenge was to turn this dense, microscopic science into simple, differentiated and emotionally engaging content, while maintaining the sophistication of Estée Lauder’s luxury universe and creating assets designed for key digital touchpoints in China.

The Answer

Zorba translated the complex multi-protein science into a clear strategic and creative framework, identifying the most compelling scientific messages.

We developed 10 creative concepts, with 4 selected and brought to life through AI-assisted production, turning complex science into premium, consumer-friendly visual storytelling aligned with Estée Lauder’s luxury universe.

The Job

The result: 4 premium science-led KVs and animated assets designed for Chinese social media and e-commerce, translating Estée Lauder’s multi-protein innovation into compelling, consumer-facing content.

Zorba led the science audit, strategy, creative development, AI production and post-production.