About This Project

Advertiser: Kimberley Clark | Huggies

The Challenge

Each Huggies® baby wipes innovation is built around a distinct product story, from softness and cushioning to skin protection and cleaning efficacy. Yet many of these benefits are rooted in product design and material science that are not immediately visible to the eye.

Huggies® therefore needed a more tangible way to help retailers understand the value of these innovations beyond claims alone.

Zorba’s challenge was to translate this invisible science into simple, credible and memorable demonstrations that could be easily delivered in-store, while also creating a flexible foundation for future video content.

The Answer

Zorba developed a Kitchen Science demonstration concept designed to turn key product truths into tangible, visual proof points that retailers could understand on the spot.

Designed as a flexible demonstration, the concept could be easily activated in person while also creating a strong foundation for future content and video production.

The Job

Zorba created the script and storyboard for the in-person experience, connecting product features, science and consumer benefits, while building in the flexibility to support future video production.

To ensure consistent delivery, Zorba also developed a comprehensive In-Store Demo Guide covering the scientific rationale, consumer insight, tone of voice, setup, props and demonstration flow, alongside a concise one-page Train-the-Trainer tool.

Together, these assets gave Huggies® a flexible platform to bring its Baby Wipes innovations to life for retailers in a clear, credible and memorable way.