About This Project

Advertiser: Galderma | AM/PM Serum

Agency: Zorba

Cetaphil is entering the premium serum category with dermatologist co-developed AM & PM serums powered by Gallic-AOX Power™. This breakthrough antioxidant technology delivers high efficacy with gentle care, setting a new benchmark for sensitive skin solutions.

The Challenge

Sensitive skin is increasingly affected by modern lifestyle factors like pollution, stress, and lack of sleep – leading to oxidative stress and skin barrier damage.
Despite high demand, there’s a lack of serums that offer both high efficacy and gentle care.  Cetaphil needed to clearly demonstrate the superiority of its new technology — Gallic-AOX Power™ — in a relatable way.

The Answer

Develop Cetaphil assets that bring Gallic-AOX Power™ and dermatological actives to life through compelling, science-led storytelling.

The Job

Translate complex dermatological innovation into clear, credible and visually premium communication that resonates with both zillennials and healthcare professionals. Deliver a hero science asset and a suite of key-message social assets to bring the technology, ingredients and benefits to life from concept to execution.