About This Project

Advertiser: Wine-Direct

Agency: Prove

• Challenge
o WineDirect provides D2C and fulfillment solutions for wineries who do not have the ability to create and manage their own solutions.
o WineDirect’s primary challenge as a company was to acquire new clients through digital acquisition efforts for each solutions they are providing. In order to do that, their marketing efforts needed to increase new lead volume and digital lead conversions dramatically in order to achieve their acquisition goals.
• Approach
o Our first step was to begin with an analytics “deep dive to identify the most effective channels to earn new leads quickly. Based our findings and insights we were able to generate an acquisition strategy focusing on the following core services:
o Paid Search
o SEO/SEM
o Paid Social
o Landing Page A/B testing and optimization
o ReMarketing campaigns
o Monthly optimizations based on continuous learnings
• Results
o We were able to generate high-qualified leads to the sales team, and our strategies grew SQLs by 400%+ in 12 months and contributed significantly to WineDirect’s growth through the year.