Advertiser: US Bank
Agency: CrossMedia
Publisher: RTL AdAlliance
• Managed a segment of the US Bank national campaign, focusing on reaching a targeted audience through RTL CTV and FAST channel inventories
• Developed and executed the media strategy and planning for this section of their media campaign
• Led a global AdOps team to activate and optimize the campaign effectively
• Coordinated across digital activation, strategy, analytics, and creative teams to ensure seamless execution
• Fostered and maintained strong client relationships to ensure campaign goals and performance alignment