Advertiser: University Of Phoenix
Agency: OMD
University of Phoenix – 2019-2022
• Led the strategy, planning, and execution of digital performance campaigns for University of Phoenix from 2019 to 2022
• Managed an annual $175M budget for digital campaigns, leading a team of over 15 digital marketers
• Developed and managed comprehensive media campaigns from top to bottom of the media funnel, including weekly adjustments based on performance and quarterly updates aligned with new strategy directions and MMM models
• Coordinated efforts across digital activation, strategy, analytics, and creative teams to ensure cohesive execution
• Cultivated and maintained client relationships, ensuring alignment with campaign goals and performance