About This Project

Advertiser: Sega / Sonic Frontiers

Agency: Liquid Arcade

Publisher: RTL AdAlliance

• Directed the EMEA media campaign for SEGA Sonic Frontiers across RTL inventories, including TV and CTV (BVOD and OLV), targeting gamer and gaming audiences in the UK, France, and Germany.
• Developed and executed the media strategy and planning for this section of their media campaign.
• Led a global AdOps team to activate and optimize the campaign effectively
• Coordinated across digital activation, strategy, analytics, and creative teams to ensure seamless execution.
• Fostered and maintained strong client relationships to ensure campaign goals and performance alignment.
• Managed the government creative review process in France (ARPP) and the UK (ClearCast) to approve and launch creative assets in these markets.