About This Project

Advertisers: Snap

Agency: OMD

Snap Tentpole Campaigns 2019-2022
• Promoted Snap tentpole campaign by strategizing, planning, and executing global media campaigns across digital, CTV, social media platforms and OOH.
• Partnered with major publishers to create custom content and promotions, enhancing campaign content visibility, and increasing user engagement and favorability.
• Launched US and global campaigns for over 15+ Snap tentpole campaigns such as:
• International Friendship’s Day
• Halloween
• Christmas (Mariah Carrey campaign)
• Oscars (ALS campaign)
• Pixel 6 new Snap feature
• Snap Spotlights

Snap Spotlights – Creative USA
Snap ASL Lens Creative
Snap International Friendship Day – Creative US – Core
Snap International Friendship Day – Creative Spain – Bumper
Snap – Google Pixel Feature – Creative US

Category
OMD Senior Digital Account Director (2019-2022), Tier 1 Advertisers (All Time)