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About This Project

Advertisers: Snap

Agency: OMD

Snap Spectacles global campaigns 2019-2022 (3 global campaigns)
• Led the global Snap Spectacles campaign, promoting Snapchat’s wearable camera glasses designed for hands-free capture and sharing of experiences
o The 2019 campaign highlighted product features and branding
o The 2020-2021 campaign focused on key Spectacles creators and influencers, encouraging users to use the Spectacles in similar settings
• Directed the promotion of Snap’s Spectacles brand by strategizing, planning, and executing global media initiatives across digital, CTV, social media platforms, and OOH in North America, EMEA, APAC, LATAM, and UAE

Creative USA – Core :30 -Specs
Creative France – :15 – Creator
Creative FR – :15 – Teaser Creative

Category
OMD Senior Digital Account Director (2019-2022), Tier 1 Advertisers (All Time)

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