About This Project

Advertiser: Snap

Agency: OMD

Snap Originals global campaigns
• Promoted Snap Originals by strategizing, planning, and executing global media campaigns across digital, CTV, social media platforms and OOH.
• Partnered with major publishers to create custom content and promotions, enhancing show visibility and increasing user engagement and favorability.
• Developed and refined media campaign playbook for each new Originals release, optimizing performance over time (campaign performance and new user acquisition).
• Launched global campaigns for over 30 Snap Originals between 2019 and 2022, including notable series such as:
o Bitmoji TV
o Charlie and Dixie
o Addison Rae
o Coach Kev
o Coming Out
o Conor vs. The World
o Megan Thee Stallion’s
o Road Trippin’
o Ryan Does Not Know
o Will from Home
o Honestly Loren
o Road Trippin
o Dead Girls Detective Agency
o Endless Summer
o Queen Of Stylez
o And many more