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About This Project

Advertiser: Snap

Agency: OMD

Snap Brand campaigns 2020-2021
• Directed the promotion of Snap’s brand campaigns “Open Your Snapchat” by strategizing, planning, and executing global media initiatives across digital, CTV, social media platforms, and OOH in North America, EMEA, APAC, LATAM, and UAE
• Emphasized key Snap filters to target specific user types across various digital environments, aiming to boost brand health metrics and increase platform usage

Snap – Global Brand Campaign – Lens Carousel Ad
Snap – Global Brand Campaign – Creative USA – Anime Filter
Snap – Global Brand Campaign – Creative UK – Serious Fox
Snap – Global Brand Campaign – Creative UK – Airplane

Category
OMD Senior Digital Account Director (2019-2022), Tier 1 Advertisers (All Time)

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