About This Project

Advertiser: Snap

Agency: OMD

Snap 2020 US Voter Registration
• In 2020, Snapchat launched a media campaign aimed at encouraging voter registration and increasing voter turnout among young people providing them with easy access to voter registration information and tools. Snapchat sought to drive awareness about the importance of voting and to facilitate the registration process, ultimately empowering its users to participate in the electoral process and make their voices heard.
• Led the promotion of Snap’s 2020 US Voter registration campaign by strategizing, planning, and executing targeted media initiatives across all digital channels.