About This Project

Advertiser: Monoprice

Agency: Prove

• Challenge:
o Improve Conversion Rate to Increase Sales by 400%. Monoprice wanted to grow to $0.5 billion in annual sales from $125 million yet their current conversion rates were declining, as shoppers demanded a better experience.
o Because internal staffing was lean at Monoprice, they lacked significant expertise to execute the due diligence and recommendations required to improve results.
• Approach:
o We decided to begin with an analytics “deep dive” and we identified shortcomings in the following areas:
 No content management or landing page CMS
 Poor site search experience
 Poor shopping cart and checkout experience
 Weak SEO results; underutilized SEM opportunity
o We then unleashed a multi-channel digital strategy and activations to increase revenue across all channels that included:
 SEM
 SEO
 Comparison Shopping Engine Optimization
 Marketing Automation Engine (Next Best Products / Cateogries, Upsell, Cross Sell, Promotion
 Email marketing
 Website enhancements and landing page A/B testing
 Etc.
• Results:
• We identified revenue growth opportunities valued between $65 and $90 million through the next year by:
• Fast-tracking UX improvement
• Optimizing product landing pages
 Developed a new landing page custom tool capable of creating new product and categories pages to support any marketing needs
• Optimizing SEO / SEM and identifying new SEO and SEM opportunities
 For SEM only, revenue increase: $225,000 per year with a ROAS of 5.4x. Helpful insights into audience performance to modify website and landing page UX to increase campaign efficiency

• Singling out email campaign opportunities
• “The Prove team has been tremendously helpful to Monoprice in not only increasing our marketing effectiveness, but also in helping us identify and address the pain points in our business. They have been instrumental in helping us execute a number of key UX and online marketing projects, thus increasing our potential for attracting new customers and driving more revenue. We are grateful for our strong working relationship with Prove.” – Luke Grant, VP of Marketing, Monoprice