About This Project

Advertiser: Moderna

Agency: NBCU

Publisher: RTL AdAlliance

• Oversaw a portion of the global Moderna COVID-19 vaccine campaign in markets with Moderna headquarters (US, Canada, Japan, Korea, France, and Germany), targeting specific audiences through RTL YouTube CTV inventories.
• Developed and executed the media strategy and planning for this section of their media campaign
• Led a global AdOps team to activate and optimize the campaign effectively
• Coordinated across digital activation, strategy, analytics, and creative teams to ensure seamless execution
• Fostered and maintained strong client relationships to ensure campaign goals and performance alignment
• Increased massively brand health metrics, especially brand/campaign awareness and consideration