About This Project

Advertiser: Kraken

Agency: MediaMonks

Publisher: RTL AdAlliance

• Directed the global EMEA media campaign for Kraken advertising to specific audiences in each market across RTL inventories, including TV and CTV (BVOD and AVOD), OLV, Display and Print; in France, Spain, Germany and the Netherlands.
• Developed and executed the media strategy and planning for this section of their media campaign.
• Led a global AdOps team to activate and optimize the campaign effectively
• Coordinated across digital activation, strategy, analytics, and creative teams to ensure seamless execution.
• Fostered and maintained strong client relationships to ensure campaign goals and performance alignment.