About This Project

Advertiser: P&G / DDF Skincare

Agency: Prove / Quigley-Simpson

• Approach
o Prove analyzed performance deficiencies and optimized on a monthly basis, gaining insights into what type of content, promotions, UX, etc. most re-engaged current customers so we could execute a more effective email direct marketing (EDM) campaign strategy. The approach included optimizing metrics at each EDM step after each new EDM initiative to better maximize learnings and revenue opportunities.
• Results (after three months):
o By developing a better understanding of customer behavior we triggered ongoing correct messages to a specific targeted customer.
o Increased open rate by 200%
o Increased email CTR by 250%
o Increased landing page conversion by 300%
o Increased AOV by 150%
o Increased revenue by +600% after only three months
o Defined customer segments that have a real impact on the business and trigger dynamic content for each type of asset