About This Project

Advertiser: CD Projekt

Agency: Liquid Arcade

• Directed the EMEA media campaign for CyberPunk 2077 video game release across RTL inventories, including TV and CTV (BVOD and OLV), targeting gamer and gaming audiences in the UK, France, and Germany.
• Developed and executed the media strategy and planning for this section of their media campaign.
• Led a global AdOps team to activate and optimize the campaign effectively
• Coordinated across digital activation, strategy, analytics, and creative teams to ensure seamless execution.
• Fostered and maintained strong client relationships to ensure campaign goals and performance alignment.
• Managed the government creative review process in France (ARPP) and the UK (ClearCast) to approve and launch creative assets in these markets.