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About This Project

Advertiser: Brand USA

Agency: Direct

Publisher: RTL AdAlliance

• Directed the EMEA media campaign for Brand USA advertising to travelers in market to visit the across RTL inventories, including TV and CTV (BVOD and OLV), in France and Germany.
• Developed and executed the media strategy and planning for this section of their media campaign.
• Led a global AdOps team to activate and optimize the campaign effectively
• Coordinated across digital activation, strategy, analytics, and creative teams to ensure seamless execution.
• Fostered and maintained strong client relationships to ensure campaign goals and performance alignment.

Brand USA – Global Campaign – DE Creative – Outdoor

Brand USA – Global Campaign – DE Creative – Excitement
Brand USA – Global Campaign – FR Creative – Culture
Brand USA – Global Campaign – FR Creative – Glamorous
Category
Global Head Of Digital and Planning (2022 – Present)

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