About This Project

Advertiser: Paramount / Mean Girls Movie Theatrical Release

Agency: Direct

Publisher: RTL AdAlliance

• Directed the EMEA media campaign for the movie release Mean Girls across RTL inventories, including TV and CTV (BVOD and OLV), targeting GenZ and Millenials audiences in the UK, France, Germany, Spain, Mexico, Australia, and The Netherlands, .
• Developed and executed the media strategy and planning for this section of their media campaign.
• Led a global AdOps team to activate and optimize the campaign effectively
• Coordinated across digital activation, strategy, analytics, and creative teams to ensure seamless execution.
• Fostered and maintained strong client relationships to ensure campaign goals and performance alignment.