About This Project

Advertiser: Decorist

Agency: Prove

• Decorist is an online interior design company, offering users a redesign remotely by professional interior designers.
• Challenge
o Decorist was establishing the new category of online interior design and needed a full digital customer acquisition plan. They were almost totally reliant on PR efforts for customer acquisition and needed to own and the customer acquisition process. Decorist was behind their competitors in brand awareness and website traffic.
• Approach
o Unleashed full spectrum acquisition across all digital channels. We implemented a paid and organic search strategy, social media ads, and native advertising.
o Used advanced Facebook targeting to serve ads to users who closely matched the profile of past purchasers.
o Additionally, we worked as a development partner to build and test landing pages and microsites to optimize customer journey through the sales funnel.
• Results
o Developed successful campaigns in Google AdWords that produced customers at a sustainable cost of acquisition.
o Microsites to moved users through the sales funnel that increased conversion rate by 455%.
o After 7 months, Decorist has overtaken their competitors in website traffic (paid traffic, organic traffic, and direct