About This Project

Advertiser: Prospect Mortgage

Agency: Prove

• Challenge:
o Negative reviews about Prospect Mortgage occupied page 1 and 2 on Google Search Results. Negative postings needed to be pushed down off of page 1 as most users rarely click beyond page one of search results in Google.
• Approach:
o We implemented an aggressive content strategy and plan to push the negative results off of page 1 in Google:
o Create Microsites
o Clicking Positives
o Backlink Building
o Analytics and Reporting
• Results:
o 6 Negative postings pushed off of page 1 and 2 on Google Search Results:
o Microsites created – 30
o Ranking sites – 30
o Backlinked sites – 30